Advertising For Dummies 2e
Autor G Dahlen Limba Engleză Paperback – 11 ian 2007
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Specificații
ISBN-13: 9780470045831
ISBN-10: 0470045833
Pagini: 336
Dimensiuni: 187 x 235 x 18 mm
Greutate: 0.5 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0470045833
Pagini: 336
Dimensiuni: 187 x 235 x 18 mm
Greutate: 0.5 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
This book is targeted at owners of small businesses, new businesses, or those involved in the advertising and/or public relations strategies for any product or service.Cuprins
Descriere
Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.