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Advertising For Dummies 2e

Autor G Dahl
en Limba Engleză Paperback – 11 ian 2007
New info on buzz, publicity, and word-of-mouth advertising The fun and easy way(r) to create effective ads and increase your profits Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs. Discover how to * Set a realistic ad budget * Define and position your message * Identify and target your audience * Create great ads for every medium * Make an emotional connection * Use "ad speak" effectively
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Specificații

ISBN-13: 9780470045831
ISBN-10: 0470045833
Pagini: 336
Dimensiuni: 187 x 235 x 18 mm
Greutate: 0.5 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

This book is targeted at owners of small businesses, new businesses, or those involved in the advertising and/or public relations strategies for any product or service.

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Descriere

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.