Advertising Organizations and Publications: A Resource Guide
Autor John Philip Jonesen Limba Engleză Paperback – 19 apr 2000
The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
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Specificații
ISBN-13: 9780761912378
ISBN-10: 0761912371
Pagini: 360
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.59 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 0761912371
Pagini: 360
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.59 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
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Cuprins
Introduction
PART ONE: ADVERTISING ORGANIZATIONS
Advertising Archives - Diane Foxhill Carothers
The University of Illinois
Advertising Archives
Other Collections
The Advertising Association (AA) (UK) - Andrew Brown
The Advertising Council
The Advertising Educational Foundation (AEF) - Paula A Alex
The Advertising Federation of Australia (AFA) - Helga Diamond
Advertising Industry Awards
The Advertising Research Foundation (ARF) - Jim Spaeth
Advertising Seminars International (asi)
The American Academy of Advertising (AAA) - Robert L King
The American Advertising Federation (AAF) and the Advertising Hall of Fame
The American Association of Advertising Agencies (AAAA)
The American Marketing Association (AMA)
Arcature (formerly the Coalition for Brand Equity)
The Association of National Advertisers (ANA)
The Audit Bureau of Circulations (ABC)
British Design and Art Direction (D&AD)
The Children's Advertising Review Unit (CARU) - Elizabeth Lascoutx
Competitive Media Reporting (CMR)
The Council for Marketing and Opinion Research (CMOR)
The Council of American Survey Research Organizations (CASRO)
Cox Direct
Annual Surveys of Promotional Practices
The Direct Marketing Association (DMA)
The Direct Marketing Educational Foundation (DMEF) - Laurie J Spar
The European Association of Advertising Agencies (EAAA)
The European Society for Opinion and Marketing Research (ESOMAR)
The Federal Trade Commission (FTC) and How It Regulates Advertising - Jan Slater
The Free-Standing Insert (FSI) Council
Genootschap Voor Reclame
Gesamtverband Werbeagenturen (GWA) - Henning Von Vieregge
The History of Advertising Trust Archive (HAT)
The Incorporated Society of British Advertisers (ISBA)
Institut de Recherches d'Etudes Publicitaires (IREP)
The Institute of Canadian Advertising (ICA) - John G Sinclair
The Institute of Practitioners in Advertising (IPA) - Tessa Gooding
The International Advertising Association (IAA)
The International Advertising Festival, Cannes
The International Federation of Periodical Publishers (FIPP)
The International Radio and Television Society Foundation (IRTS)
The Internet Advertising Bureau (IAB)
The Magazine Publishers of America (MPA)
The Marketing Science Institute (MSI)
The Marketing Society (UK)
The Market Research Council
The Market Research Society (MRS) (UK) - David Barr
The Market Research Society of Australia (MRSA)
The Media Research Club of Chicago (MRCC)
The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising - Rana Said
The National Association of Broadcasters (NAB)
The National Newspaper Association (NNA)
The New Products Showcase and Learning Center (NPSLC)
The Newspaper Association of America (NAA)
The One Club for Art and Copy
The Outdoor Advertising Association of America (OAAA)
The Partnership for a Drug-Free America (PDFA)
The Point-of-Purchase Advertising Institute (POPAI)
The Promotional Products Association International (PPAI)
The Promotion Marketing Association (PMA)
The Radio Advertising Bureau (RAB)
The Second Wind Advertising Agency Network
The State Advertising Coalition
The Television Bureau of Advertising (TBA)
The Traffic Audit Bureau for Media Measurement (TAB)
The World Federation of Advertisers (WFA)
The Yellow Pages Publishers Association (YPPA)
PART TWO: ADVERTISING PUBLICATIONS
<i>Admap</i>
<i>Advertising Age</i>
<i>Adweek</i> Magazines
<i>American Demographics (AD)</i>
<i>Campaign</i>
<i>Commercial Communications</i>
<i>The Integrated Marketing Communication Research Journal</i>
<i>Interactive Marketing</i> (UK)
<i>The International Journal of Advertising (IJOA)</i>
<i>The Journal of Marketing Communication (JMC)</i> - Philip Kitchen
<i>Market Leader</i>
Advertising Organizations That Publish Journals
United States
Advertising Organizations That Publish Journals
International
PART THREE: POSTLUDE
The Founding Fathers - Philip Jones
PART ONE: ADVERTISING ORGANIZATIONS
Advertising Archives - Diane Foxhill Carothers
The University of Illinois
Advertising Archives
Other Collections
The Advertising Association (AA) (UK) - Andrew Brown
The Advertising Council
The Advertising Educational Foundation (AEF) - Paula A Alex
The Advertising Federation of Australia (AFA) - Helga Diamond
Advertising Industry Awards
The Advertising Research Foundation (ARF) - Jim Spaeth
Advertising Seminars International (asi)
The American Academy of Advertising (AAA) - Robert L King
The American Advertising Federation (AAF) and the Advertising Hall of Fame
The American Association of Advertising Agencies (AAAA)
The American Marketing Association (AMA)
Arcature (formerly the Coalition for Brand Equity)
The Association of National Advertisers (ANA)
The Audit Bureau of Circulations (ABC)
British Design and Art Direction (D&AD)
The Children's Advertising Review Unit (CARU) - Elizabeth Lascoutx
Competitive Media Reporting (CMR)
The Council for Marketing and Opinion Research (CMOR)
The Council of American Survey Research Organizations (CASRO)
Cox Direct
Annual Surveys of Promotional Practices
The Direct Marketing Association (DMA)
The Direct Marketing Educational Foundation (DMEF) - Laurie J Spar
The European Association of Advertising Agencies (EAAA)
The European Society for Opinion and Marketing Research (ESOMAR)
The Federal Trade Commission (FTC) and How It Regulates Advertising - Jan Slater
The Free-Standing Insert (FSI) Council
Genootschap Voor Reclame
Gesamtverband Werbeagenturen (GWA) - Henning Von Vieregge
The History of Advertising Trust Archive (HAT)
The Incorporated Society of British Advertisers (ISBA)
Institut de Recherches d'Etudes Publicitaires (IREP)
The Institute of Canadian Advertising (ICA) - John G Sinclair
The Institute of Practitioners in Advertising (IPA) - Tessa Gooding
The International Advertising Association (IAA)
The International Advertising Festival, Cannes
The International Federation of Periodical Publishers (FIPP)
The International Radio and Television Society Foundation (IRTS)
The Internet Advertising Bureau (IAB)
The Magazine Publishers of America (MPA)
The Marketing Science Institute (MSI)
The Marketing Society (UK)
The Market Research Council
The Market Research Society (MRS) (UK) - David Barr
The Market Research Society of Australia (MRSA)
The Media Research Club of Chicago (MRCC)
The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising - Rana Said
The National Association of Broadcasters (NAB)
The National Newspaper Association (NNA)
The New Products Showcase and Learning Center (NPSLC)
The Newspaper Association of America (NAA)
The One Club for Art and Copy
The Outdoor Advertising Association of America (OAAA)
The Partnership for a Drug-Free America (PDFA)
The Point-of-Purchase Advertising Institute (POPAI)
The Promotional Products Association International (PPAI)
The Promotion Marketing Association (PMA)
The Radio Advertising Bureau (RAB)
The Second Wind Advertising Agency Network
The State Advertising Coalition
The Television Bureau of Advertising (TBA)
The Traffic Audit Bureau for Media Measurement (TAB)
The World Federation of Advertisers (WFA)
The Yellow Pages Publishers Association (YPPA)
PART TWO: ADVERTISING PUBLICATIONS
<i>Admap</i>
<i>Advertising Age</i>
<i>Adweek</i> Magazines
<i>American Demographics (AD)</i>
<i>Campaign</i>
<i>Commercial Communications</i>
<i>The Integrated Marketing Communication Research Journal</i>
<i>Interactive Marketing</i> (UK)
<i>The International Journal of Advertising (IJOA)</i>
<i>The Journal of Marketing Communication (JMC)</i> - Philip Kitchen
<i>Market Leader</i>
Advertising Organizations That Publish Journals
United States
Advertising Organizations That Publish Journals
International
PART THREE: POSTLUDE
The Founding Fathers - Philip Jones
Notă biografică
Descriere
John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.
Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.