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Aesthetics and Style in Strategy: Advances in Strategic Management

Autor Gino Cattani, Simone Ferriani, Frédéric Godart, Stoyan V Sgourev
en Limba Engleză Hardback – 8 noi 2020
This book contains an Open Access chapterThis volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
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Specificații

ISBN-13: 9781800432376
ISBN-10: 1800432372
Pagini: 304
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.39 kg
Editura: Emerald Publishing
Seria Advances in Strategic Management