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Business Models and Modelling: Advances in Strategic Management

Autor Charles Baden–fuller, Vincent Mangematin
en Limba Engleză Hardback – 8 noi 2015
In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business models and change.
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