Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
Autor Jane Cunningham, Philippa Robertsen Limba Engleză Paperback – 17 feb 2021
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author ofWordslut
________________
Brands profit by telling women who they are and how to be.
Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
InBrandsplaining,Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
________________
'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!'Professor Gina Rippon, author ofThe Gendered Brain
'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit'Dr Aarathi Prasad, author ofLike A Virgin
'This book has the power to change the way we see the world'Sophie Devonshire, CEO, The Marketing Society and author ofSuperfast
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Specificații
ISBN-13: 9780241456002
ISBN-10: 0241456002
Pagini: 240
Dimensiuni: 153 x 234 x 18 mm
Greutate: 0.3 kg
Editura: Penguin Books
Colecția Penguin Business
Locul publicării:London, United Kingdom
ISBN-10: 0241456002
Pagini: 240
Dimensiuni: 153 x 234 x 18 mm
Greutate: 0.3 kg
Editura: Penguin Books
Colecția Penguin Business
Locul publicării:London, United Kingdom
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Notă biografică
Jane
Cunninghamis
the
co-founder
of
PrettyLittleHead,
a
research-based
consultancy
with
a
particular
specialism
in
understanding
women.
Prior
to
this,
Jane
was
a
board
planner
at
DDP,
Head
of
Planning
at
Ogilvy
London
and
managing
Director
of
Tribal
DDB.
Jane
is
an
expert
in
gender-bias
within
advertising
and
has
been
interviewed
by
Martha
Kearney
on
Radio
4,
Jane
Garvey
onWomen's
Hourand
Rosie
Boycott
and
Dawn
Porter
on
the
subject
of
marketing
to
women.
Philippa Robertsis the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women.
Philippa Robertsis the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women.
Recenzii
A
brilliant
book
--
witty
and
wise.
A
fast-track
primer
to
gender
bilingual
marketing:
the
skill
of
being
able
to
connect
with
100%
of
your
potential
market
and
avoid
the
lazy,
systemic
default
of
outdated
and
ineffective
brandsplaining
Anoutrageously importantbook.Erudite, funny, and deeply engaging-- with no condescension or bullshit --Brandsplainingsets out why the male monologue continues to monopolize, and what to do about it
Filled withfascinating and funny insights,Brandsplainingis not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality
What an important piece of research, and what an interesting read!This book has the power to change the way that people see everything
On our way to dethroning patriarchy's hold on capitalism,books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - andBrandsplainingis here to help us do just that
With the male-dominated marketing monologue in the dock, this isa compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories,there's a route to reform and redemption at the end
Anoutrageously importantbook.Erudite, funny, and deeply engaging-- with no condescension or bullshit --Brandsplainingsets out why the male monologue continues to monopolize, and what to do about it
Filled withfascinating and funny insights,Brandsplainingis not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality
What an important piece of research, and what an interesting read!This book has the power to change the way that people see everything
On our way to dethroning patriarchy's hold on capitalism,books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - andBrandsplainingis here to help us do just that
With the male-dominated marketing monologue in the dock, this isa compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories,there's a route to reform and redemption at the end