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Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications de Susan L. Slocum

Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications

Editat de Susan L. Slocum, Carol Kline, Christina T. Cavaliere
en Limba Engleză Hardback – 10 aug 2017
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. 

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Specificații

ISBN-13: 9783319571881
ISBN-10: 3319571885
Pagini: 237
Ilustrații: XVI, 228 p. 10 illus., 5 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.45 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.- 2. Brewing Green: Sustainability in the Craft Beer Movement.- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes.- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability.- 5. Representing Rurality: Cider Mills and Agritourism.- 6. Developing Social Capital in Craft Beer Tourism Markets .- 7. New Jersey Craft Distilleries: Sense of place and sustainability.- 8. Drink Tourism: A Profile of the Intoxicated Traveler.-  9. Craft Brewing Festivals.- 10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites.-11. Brewing a Beer Industry in Asheville, North Carolina.- 12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry.- 13. Conclusion.

Notă biografică


Susan L. Slocum is Assistant Professor in the Department of Tourism and Event Management at George Mason University, VA, USA. She studies sustainable tourism development and has worked with farmers and rural communities in the UK, Tanzania, and the Intermountain Western United States.  She is the co-author of Scientific Tourism: Researchers as Travellers (with Carol Kline) and has authored foundational articles on craft beer tourism.

Carol Kline is Associate Professor in the Department of Management at Appalachian State University, NC, USA. Her research interests include rural and sustainable tourism development related to food, farms, entrepreneurship, and tourism’s connection with community. She is the co-author of Scientific Tourism: Researchers as Travellers (with Susan L. Slocum) and has authored foundation articles on craft beer tourism.

Christina T. Cavaliere is Assistant Professor of Hospitality and Tourism Management Studies at Stockton University, NJ, USA. Her research interests include tourism and climate change, local economies, sustainable agriculture, and permaculture. She has designed and implemented conservation projects, field training, and research with partners in over thirty-five countries on six continents.


Textul de pe ultima copertă

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. 

Caracteristici

Presents the first comprehensive look at the emerging tourism market for craft beverages Explores sustainability factors related to breweries and distilleries Analyzes tourists’ behavioral and psychological propensity for craft beverages through marketing