Digital Reading of Net Generation in China
Autor Han Zhang, Jiajie Luen Limba Engleză Hardback – 4 aug 2023
Growing up under the background of social transformation, cultural integration, and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading apps, and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age.
The authors expand the perspective of communication studies on digital reading and analyze how the youth reads on digital devices and creates content for interest or profit. The book will be a great read for students and scholars of mass communication, media studies, and digital publishing.
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Specificații
ISBN-13: 9781032543864
ISBN-10: 1032543868
Pagini: 126
Ilustrații: 5 Line drawings, black and white; 5 Illustrations, black and white
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032543868
Pagini: 126
Ilustrații: 5 Line drawings, black and white; 5 Illustrations, black and white
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
General, Postgraduate, Undergraduate Advanced, and Undergraduate CoreCuprins
1. Digital media industries and the Reading Revolution in China 2. Net Generation and Their Digital Reading Patterns 3. Reading News on Apps and its Cognition Process 4. Digital Reading Consumption Behaviour Model 5. Virtual Identities and Reading Culture 6. Become Writers in Cyberspace 7. Chapter VII Reading for All in Digital Era
Notă biografică
Han Zhang serves as Associate Professor of Shenzhen University, China and the Deputy Dean of Modern Publishing Research Center in SZU. She has published two books and more than 30 papers about digital reading and cultural industries.
Jiajie Lu is Lecturer of Media and Communication at Dongguan University of Technology, China. His research interests include the media use and identity of Chinese diaspora, new media and Chinese society, and video games.
Jiajie Lu is Lecturer of Media and Communication at Dongguan University of Technology, China. His research interests include the media use and identity of Chinese diaspora, new media and Chinese society, and video games.
Descriere
With the methodology of eye-tracking experiments, in-depth interviews and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China.