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Employer Branding for the Hospitality and Touris – Finding and Keeping Talent de Sjoerd Gehrels

Employer Branding for the Hospitality and Touris – Finding and Keeping Talent

Autor Sjoerd Gehrels
en Limba Engleză Paperback – 4 sep 2022
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
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Specificații

ISBN-13: 9781789730722
ISBN-10: 1789730724
Pagini: 216
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.34 kg
Editura: Emerald Publishing

Notă biografică

Sjoerd Gehrels is Emeritus UAS Professor at Stenden Hotel Management School, The Netherlands. With both academic and professional experience in the hospitality sector, he has been acknowledged as a Certified Hospitality Educator by the American Hotel & Lodging Association's Educational Institute for 20 consecutive years. His research focuses primarily on hospitality management education, innovation and employment branding within the tourism and hospitality industry.