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Eye Tracking Methodology: Theory and Practice de Andrew T. Duchowski

Eye Tracking Methodology: Theory and Practice

Autor Andrew T. Duchowski
en Limba Engleză Paperback – 7 iun 2017
This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.
The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.
Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.
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Specificații

ISBN-13: 9783319578811
ISBN-10: 3319578812
Pagini: 366
Ilustrații: XL, 366 p. 133 illus., 62 illus. in color.
Dimensiuni: 155 x 235 x 25 mm
Greutate: 0.69 kg
Ediția:3rd ed. 2017
Editura: Springer International Publishing
Colecția Springer
Locul publicării:Cham, Switzerland

Cuprins

Part I Introduction to the Human Visual System (HVS).- 2 Neurological Substrate of the HVS.- 3 Visual Psychophysics.- 4 Taxonomy and Models of Eye Movements.- Part II Eye Tracking Systems.- 5 Eye Tracking Techniques.- 6 Head-Mounted System Hardware Installation.- 7 Head-Mounted System Software Development.- 8 Head-Mounted System Calibration.- 9 Table-Mounted System Hardware Installation.- 10 Table-Mounted System Software Development.- 11 Table-Mounted System Calibration.- 12 Using an Open Source Application Program Interface.- 13 Eye Movement Analysis.- 14 Advanced Eye Movement Analysis.- 15 The Gaze Analytics Pipeline.- 16 Eye Movement Synthesis.- Part III Eye Tracking Methodology.- 17 Experimental Design.- 18 Suggested Empirical Guidelines.- 19 Case Studies.- 20 Diversity and Types of Eye Tracking Applications.- 21 Neuroscience and Psychology.- 22 Industrial Engineering and Human Factors.- 23 Marketing/Advertising.- 24 Computer Science.- 25 Conclusion.- References.- Index.

Notă biografică

Dr. Duchowski is a professor of Computer Science at Clemson University. His research and teaching interests include visual attention and perception, eye tracking, computer vision, and computer graphics. He has produced a corpus of publications related to eye tracking research and has delivered courses and seminars on the subject at international conferences. He maintains Clemson's eye tracking laboratory, and teaches a regular course on eye tracking methodology, attracting students from a number of disciplines across campus.

Textul de pe ultima copertă

Focusing on recent advances in analytical techniques, this third edition of Andrew Duchowski’s successful guide has been revised and extended. It includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; eye movement synthesis.
 Eye Tracking Methodology opens with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. Modern programming examples (in Python) are included and the author outlines the gaze analytics pipeline, a step-by-step data processing sequence from raw data to statistical analysis.
Focusing on the use of modern video-based, corneal-reflection eye trackers – the most widely available and affordable types of systems, Andrew Duchowski takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising. His primary focus is on methodology, and how analysis of eye movements can enhance research and development of anything that is inspected visually.
Stefan Robila, reviewing the second edition says, “The book is written in an easy-to-understand language. Given its breadth, it may be most appropriate for scientists and students starting in this field. ... Overall, I found it to be a solid book on a fascinating topic." (ACM Computing Reviews, October 2008)”

Caracteristici

Provides detailed practical advice on how to set up, operate and develop eye tracking systems A pioneering book in the field, this third edition has been extensively revised and extended to cover advanced methods Covers gaze analytics and includes numerous practical examples Includes informative programming examples, that enable fast development of analytical techniques Includes supplementary material: sn.pub/extras Includes supplementary material: sn.pub/extras