Fair Trade in CSR Strategy of Global Retailers de M. Stefanska

Fair Trade in CSR Strategy of Global Retailers

M. Stefanska

R. Nestorowicz

Kenneth A. Loparo

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

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	Preț	Express
Paperback (1)	616^.64 lei 6-8 săpt.
Palgrave Macmillan US – 17 feb 2015	616^.64 lei 6-8 săpt.
Hardback (1)	620^.96 lei 6-8 săpt.
Palgrave Macmillan US – 17 feb 2015	620^.96 lei 6-8 săpt.

Preț

Express

Paperback (1)

616^.64 lei 6-8 săpt.

Palgrave Macmillan US – 17 feb 2015

616^.64 lei 6-8 săpt.

Hardback (1)

620^.96 lei 6-8 săpt.

Palgrave Macmillan US – 17 feb 2015

620^.96 lei 6-8 săpt.

Cuprins

1. Theoretical Foundation of CSR in Retailing - Magdalena Stefa?ska and Gra?yna ?migielska Translated by Ewa Grzywaczewska-Stewart 2. Development of the Fair Trade idea in Europe and USA - Magdalena Stefa?ska and Renata Nestorowicz Translated by Natalia Spycha?a 3. A Critical Look at the Application in Practice of Fair Trade - Ewa Jerzyk, Henryk Mruk and Ryszard Stefa?ski Translated by Waldemar Janowski 4. Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers - Magdalena Stefa?ska and Ryszard Stefa?ski Translated by Ewa Grzywaczewska-Stewart 5. The Influence of Communications on CSR and Fair Trade on Attitude, Customers Behaviour and Retailers Perception - Tomasz Wanat and Magdalena Stefa?ska Translated by Ewa Grzywaczewska-Stewart 6. The Effect of Communicating CSR and Fair Trade on the Attitudes and Behaviour of Employees of Trading Enterprises - Anna Rogala, Tomasz Wanat, Renata Nestorowicz and Magdalena Stefa?ska Translated by Ewa Grzywaczewska-Stewart 7. Fair Trade - Trends for the Future - Henryk Mruk, Ewa Jerzyk, Magdalena Stefa?ska, Ryszard Stefa?ski and Renata Nestorowicz Translated by Ewa Grzywaczewska-Stewart

Notă biografică

Magdalena Stefa?ska, Poznan University, PolandRenata Nestorowicz, Poznan University, PolandTomasz Wanat, Poznan University, PolandEwa Jerzyk, Poznan University, PolandHenryk Mruk, Poznan University, PolandAnna Rogala, Poznan University, PolandGra?yna ?migielska, Cracow University of Economics, PolandRyszard Stefa?ski, independent researcher