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Fashion Forecasting de Lorynn Divita

Fashion Forecasting

Autor Lorynn Divita
en Limba Engleză Paperback – 18 sep 2019
"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA"The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USALearn how to anticipate emerging trends and how to prepare and present your own fashion forecast.Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. NewInfluencerprofiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.
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Specificații

ISBN-13: 9781501338649
ISBN-10: 1501338641
Pagini: 384
Greutate: 1.13 kg
Ediția:00005
Editura: FAIRCHILD BOOKS

Caracteristici

New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to spot key people from many creative fields who shape popular fashion

Notă biografică

Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 2013-2014 recipient of the Baylor Fellows award for innovative teaching.

Cuprins

PrefacePart 1: Forecasting Frameworks1. Introduction to ForecastingObjectivesTrend Forecasters-Who, What, Where, When, Why, and HowDefining FashionForecasting DefinedTrend Analysis and Synthesis Innovator Profile: Marina AbramovicTrend MapForecasting SpecialtiesUnderstanding the ZeitgeistYou Be the Forecaster: Staying One Step Ahead of ChangeNystrom's Framework for Observing the ZeitgeistFashion DirectionsForecasting as a CareerTrend ReportingChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers2. Innovation and NoveltyObjectivesFashion TrendsEvolution of a TrendTrend Dynamics: Label, Coattail, and FlowDiffusion of InnovationInnovator Profile: Peter SavilleCharacteristics of an InnovationThe Consumer Adoption ProcessFashion Change AgentsModeling the Diffusion ProcessYou Be the Forecaster: Influencing the Adoption ProcessChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers3. Fashion Forecasting TheoriesObjectivesFashion MovementThe Direction of Fashion ChangeTrickle-Down TheoryTrickle-Across TheoryTrickle-Up TheoryInnovator Profile: Talitha GettyConspicuous ConsumptionConspicuous WasteConspicuous OutrageReverse OstentationCollective Selection You Be the Forecaster: The Movement of FashionDirectional Theories of Fashion Change in TandemThe Pendulum of FashionChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers4. Modern Forecasting MethodsObjectivesForecasting in the Textile and Apparel IndustriesTrendspotting and MegatrendsInnovator Profile: Narendra ModiThe Process of Long-Term ForecastingHenrik Vejlgaard: Style EruptionsJonah Berger: ContagiousWilliam Higham: The Next Big ThingForecasting Reports Long-Term Forecasting You Be the Forecaster: The Future of Innovation Research Strategy 1: Media ScanResearch Strategy 2: InterviewingResearch Strategy 3: ObservationLooking into the Future: Scenario WritingChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource PointersPart 2: Forecasting Influences5. Fashion ErasDefining Fashion ErasTrend MultiplicationThe First Era of Modern FashionThe Second Era of Modern FashionThe Third Era of Modern FashionInnovator Profile: Josephine Baker Long-Wave Phenomenon and Fashion CyclesRecycling Fashion IdeasRetro and Vintage FashionWave Dynamics Chapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers6. World CulturesThe Fashion MapEuropeFranceItalyUKBelgiumSwedenNorth AmericaUnited StatesCanadaMexicoInnovator Profile: Brigitte BardotAsiaChinaJapanKoreaIndiaSouth AmericaAustraliaAfrica Chapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers7. SubculturesHistory of subculturesStreet FashionInnovator Profile: Viv AlbertineStyle TribesPunkRockabillyHip HopPreppyCholoModsLolitasSteampunk Chapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers8. Popular CultureObjectivesKeith Haring - Artist and Style IconCulture Influencing CultureWhy Culture MattersGood Taste, Coolness and Subjectivity - Challenges for FashionInnovator Profile: Fritz Lang's MetropolisSources of CultureTypes of Popular CultureYou Be The Forecaster: Top of the Pop CultureCulture and ForecastingChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource PointersPart 3: Forecasting in Action9. Color and TextilesObjectivesColor CyclesLong-Wave CyclesColor Cycles and Cultural ShiftsForecasting with Color Cycles Innovator Profile: Armi RatiaProfessional Color ForecastersConsumers and ColorColor SymbolsFormation of Color PreferencesColor ResearchColor Relationships across Product CategoriesThe Process of Color ForecastingSources for Color Ideas and PalettesColor NamesTechniques of Trend Analysis and SynthesisYou Be the Forecaster: A Colorful SeasonColor Forecasting Throughout the Design ProcessIn-House ForecastingInnovation in TextilesThe Textile Forecasting IndustryTrade Organizations and Fabric CouncilsPrint ShowsFabric Fairs and Trade ShowsPresentationsFabric LibrariesChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers10. Inspiration, Theme and MoodObjectivesModernismPost-modernismAvant GardeInnovator Profile: Hussein ChalayanCore ConceptsDifferent Designers with the Same Design ConceptYou Be the Forecaster: From the Runway to Main StreetChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers11. Consumer Research ObjectivesBusiness Begins and Ends with the Consumer The Voice of the ConsumerProfile: SupremeQualitative ResearchQuantitative Research Demographics Consumer SegmentationGenerational CohortsPsychographics You Be The Forecaster: Extending the LineCustomization and Personalization Chapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource Pointers12. Sales Forecasting and Competitive AnalysisObjectivesSales Forecasting in Context The Product Life Cycle The Business CycleSales Forecasting Concepts Profile: Brian Tully, Operations Manager, Lanier Clothes, A Division of Oxford Industries, Inc.Sales Forecasting MethodsTime-Series TechniquesExternal Data Internal Data Defining Competitive Advantage Fashion Brands and Competitive Advantage Methods of Data AnalysisFrom Competitive Analysis to Competitive AdvantageChapter SummaryKey Terms and ConceptsDiscussion QuestionsForecasting ActivitiesResource PointersAppendix: Creating a ForecastSteps in Developing a ForecastPresentation TechniquesTrend BoardsSpeaking about FashionAvoiding Forecasting TrapsGlossaryBibliographyIndex

Recenzii

Student and instructor friendly with relevant and current information.
It's a great, strong read. Lots of information if you don't have background knowledge of this topic.

Descriere

Descriere de la o altă ediție sau format:

"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA"The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USALearn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.