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Integration Marketing – How Small Businesses Become Big Businesses and Big Businesses Become Empires de M Joyner

Integration Marketing – How Small Businesses Become Big Businesses and Big Businesses Become Empires

Autor M Joyner
en Limba Engleză Hardback – 4 iun 2009
Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing.
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Specificații

ISBN-13: 9780470454596
ISBN-10: 0470454598
Pagini: 160
Dimensiuni: 127 x 178 x 11 mm
Greutate: 0.21 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Entrepreneurs, marketers, marketing and brand managers, and MBA students.

Notă biografică

MARK JOYNER is one of the world's leading Internet marketers and the founder of Construct Zero. He was the early pioneer of many of today's biggest online trends and is the author of three other Wiley titles, Simpleology, The Great Formula, and The Irresistible Offer.
For more information, please visit www.IntegrationMarketing.com.

Cuprins

Introduction (Why the business world needs another buzzword). Part I: The Idea. 1. Digital New School Meets Profitable Old School. New School Gets Schooled ("Thank You, Sir. May I Have Another?"). 2. A Real-Life Yoda and Billion Dollar Businesses. 3. How Integration Marketing Transformed a Self-Confessed Geek Into One of History's Most Influential People. 4. Talking the Business Growth Talk: The Language of Integration Marketing (Part 1). Part II: The Strategy. 5. Why Strategic Integration Marketing? Three Magic Words 6. Taking That First Step Forward: Creating Your Integration Marketing Growth Strategy Part III: The Mastery. 7. More Words That Matter: The Language of Integration (Part 2). 8. Minimizing Guesswork, Maximizing Growth: Using The Integration Marketing Score 9. Google, Snoop Dogg and some Bling-Bling: Clever Integration Marketing Tactics Everywhere. You Look. Extra Credit. 10. One More Benefit: Integration Marketing as Ecology.