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International Business: Challenges in a Changing World de Janet Morrison

International Business: Challenges in a Changing World

Autor Janet Morrison
en Limba Engleză Paperback – 23 noi 2008
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.

This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

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Specificații

ISBN-13: 9781403945631
ISBN-10: 1403945632
Pagini: 608
Ilustrații: Lots of diagrams and illustrations
Dimensiuni: 216 x 276 x 36 mm
Greutate: 1.61 kg
Ediția:2008
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Caracteristici

  • Truly international with an outstanding geographical spread of case studies covering global issues facing businesses in the 21st century
  • Extensive and integrated discussion of emerging and transition economies; diversity of social and cultural perspectives making this text cutting edge
  • Strong coverage of SME's and Entrepreneurship reflecting the growing role of these businesses and a diversity of perspectives
  • The critical (point, counterpoint) approach stimulates opportunities for discussion. It will encourage the students to challenge the prevailing assumptions, to read widely and to develop their critical thinking skills
  • A companion website featuring articles from the Journal of International Business Studies (JIBS) along with an introduction, discussion and questions based on the article
  • Further online resources for both students and lecturers, including chapter summaries, multiple choice questions, web-based assignments, PowerPoint slides, a testbank and a lecturer manual

Notă biografică


JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

Cuprins

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment.- Perspectives on Globalization.- PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment.- The Cultural Environment.- The Political and Legal Environment.- PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade.- Organizational and Strategic Change.- Marketing.- PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM.- Supply Chains.- Finance and Accounting.- Innovation.- PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society.- Corporate Social Responsibility.- Global Governance.

Descriere

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.
 
This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.
 

Textul de pe ultima copertă


This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.