Manager's Guide to Excellence in Public Relations and Communication Management: Routledge Communication Series
Autor David M. Dozier, Larissa A. Grunig, James E. Grunigen Limba Engleză Hardback – iul 1995
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the knowledge base of the communication department,
* the shared expectations of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 438.14 lei 6-8 săpt. | |
Taylor & Francis – iul 1995 | 438.14 lei 6-8 săpt. | |
Hardback (1) | 1003.43 lei 6-8 săpt. | |
Taylor & Francis – iul 1995 | 1003.43 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780805818093
ISBN-10: 080581809X
Pagini: 270
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Communication Series
Locul publicării:Oxford, United Kingdom
ISBN-10: 080581809X
Pagini: 270
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Communication Series
Locul publicării:Oxford, United Kingdom
Public țintă
ProfessionalCuprins
Contents: Preface. What Is Communication Excellence? Part I: Communicator Knowledge Base. Knowing How to Manage Strategically. Knowing Two-Way Communication Practices. Knowing Traditional Communicator Skills. Build Your Knowledge Base. Part II: Shared Expectations About Communication. The Power of the Communication Department. Shared Expectations of Communication. Building Linkages to the Dominant Coalition. What CEOs Should Do About Excellence. Part III: The Character of Organizations. Participation and Authority in the Culture of Organizations. Empowering Women and Culturally Diverse Employees. The Global Qualities of Excellence. Changing the Character of Organizations. Part IV: Putting Excellence to Work. Origins of Communication Programs. Using Traditional and Advanced Practices. Communication Excellence Makes a Difference. Appendix: How the Excellence Study Was Conducted.
Notă biografică
Dozier, David M.; Grunig, Larissa A.; Grunig, James E.