Managing External Relations in Schools and Colleges: International Dimensions: Centre for Educational Leadership and Management
Editat de Jacky Lumby, Nicholas H Fosketten Limba Engleză Paperback – 25 mai 1999
This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges.
The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.
Preț: 335.21 lei
Preț vechi: 452.10 lei
-26% Nou
Puncte Express: 503
Preț estimativ în valută:
64.17€ • 66.70$ • 53.21£
64.17€ • 66.70$ • 53.21£
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781853964619
ISBN-10: 1853964611
Pagini: 248
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.38 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria Centre for Educational Leadership and Management
Locul publicării:London, United Kingdom
ISBN-10: 1853964611
Pagini: 248
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.38 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria Centre for Educational Leadership and Management
Locul publicării:London, United Kingdom
Recenzii
`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication' - Mentoring & Tutoring
Cuprins
Preface - Jacky Lumby and Nick Foskett
PART ONE: SETTING THE CONTEXT
The Vanishing Boundaries - Tony Bush
The Importance of Effective External Relations
Accountability in Education Systems - David Scott
Centralizing and Decentralizing Pressures
Strategy, External Relations and Marketing - Nick Foskett
Partnership, Alliances and Competition - Valerie Hall
Defining the Field
PART TWO: RELATING TO STAKEHOLDERS
Schools and the State - Keith Foreman
The State and Colleges - Jane Hemsley-Brown
Working with Governors - Peter Earley and Michael Creese
A Bridge to the Community?
Managing Relationships Between Schools and Parents - David Middlewood
Colleges and Customers - Peter Davies
Collaboration Between Schools - Margaret Preedy
Working with Employers and Business - Marianne Coleman
PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS
Finding Your Place - Steve Waring
Sensing the External Environment
Achieving Responsiveness - Jacky Lumby
Communicating the Organization - Nick Foskett and Jane Hemsley-Brown
PART ONE: SETTING THE CONTEXT
The Vanishing Boundaries - Tony Bush
The Importance of Effective External Relations
Accountability in Education Systems - David Scott
Centralizing and Decentralizing Pressures
Strategy, External Relations and Marketing - Nick Foskett
Partnership, Alliances and Competition - Valerie Hall
Defining the Field
PART TWO: RELATING TO STAKEHOLDERS
Schools and the State - Keith Foreman
The State and Colleges - Jane Hemsley-Brown
Working with Governors - Peter Earley and Michael Creese
A Bridge to the Community?
Managing Relationships Between Schools and Parents - David Middlewood
Colleges and Customers - Peter Davies
Collaboration Between Schools - Margaret Preedy
Working with Employers and Business - Marianne Coleman
PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS
Finding Your Place - Steve Waring
Sensing the External Environment
Achieving Responsiveness - Jacky Lumby
Communicating the Organization - Nick Foskett and Jane Hemsley-Brown
Descriere
In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has become an important role for leaders of schools and colleges, as self-management requires them to think strategically and act responsively. Scanning and responding to the external environment lies at the heart of ensuring quality educational provision, and surviving as a credible learning organization. This book examines the key issues for educational institutions in managing the range of external relations.
The editors believe that importing a marketing philosophy and practice into education has offered some useful ideas, but can be misleading in a sector which has social as well as financial aims. An approach involving proactive management of external relations to develop the quality of teaching and learning is more important, with an emphasis on partnership and a commitment to reflective analysis. This is as important to the smallest school as it is to the largest college.
Each chapter examines a key component of external relations management and articulates good practice on the basis of evidence in a range of educational settings. The emphasis throughout is on applying research findings to improve practice in schools and colleges. All fourteen chapters have been specially commissioned for this volume.
Managing External Relations in Schools and Colleges will be essential reading for professionals in educational institutions, and for students of educational management and administration at all levels.
Each chapter examines a key component of external relations management and articulates good practice on the basis of evidence in a range of educational settings. The emphasis throughout is on applying research findings to improve practice in schools and colleges. All fourteen chapters have been specially commissioned for this volume.
Managing External Relations in Schools and Colleges will be essential reading for professionals in educational institutions, and for students of educational management and administration at all levels.