Market Entry Strategies of Foreign Telecom Companies in India
Autor Kiruba J. B. Levi Cuvânt înainte de Prof. Dr. Rudolf Grünig, Prof. Prabhu Guptaraen Limba Engleză Paperback – 25 ian 2007
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Specificații
ISBN-13: 9783835006072
ISBN-10: 383500607X
Pagini: 289
Ilustrații: XXX, 289 p.
Dimensiuni: 148 x 210 x 22 mm
Greutate: 0.38 kg
Ediția:2007
Editura: Deutscher Universitätsverlag
Colecția Deutscher Universitätsverlag
Locul publicării:Wiesbaden, Germany
ISBN-10: 383500607X
Pagini: 289
Ilustrații: XXX, 289 p.
Dimensiuni: 148 x 210 x 22 mm
Greutate: 0.38 kg
Ediția:2007
Editura: Deutscher Universitätsverlag
Colecția Deutscher Universitätsverlag
Locul publicării:Wiesbaden, Germany
Public țintă
ResearchCuprins
Preliminary Remarks.- Strategic management and market entry strategies in the literature.- Telecom market in India.- Description and assessment of cases on market entry strategies of foreign companies in Indian telecom market.- Recommendations and guidelines for foreign companies entering the Indian telecom market in future.- Final remarks.
Notă biografică
Dr. Kiruba Jeyaseeli Benjamin Levi promovierte bei Prof. Dr. Rudolf Grünig am Institut für Betriebswirtschaftslehre der Universität Fribourg, Schweiz. Sie ist als ... tätig.
Textul de pe ultima copertă
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully.
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.