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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions de Paul Gibbs

Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

Autor Paul Gibbs, Michael Knapp
en Limba Engleză Paperback – dec 2001
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
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Paperback (1) 43287 lei  6-8 săpt.
  Taylor & Francis – dec 2001 43287 lei  6-8 săpt.
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Specificații

ISBN-13: 9780749432942
ISBN-10: 0749432942
Pagini: 153
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.23 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Academic and Professional Practice & Development

Cuprins

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.