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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions de Paul Gibbs

Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

Autor Paul Gibbs, Michael Knapp
en Limba Engleză Hardback – 27 ian 2017
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
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Specificații

ISBN-13: 9781138162464
ISBN-10: 1138162469
Pagini: 156
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Academic and Professional Practice & Development

Cuprins

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.