Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

en Limba Engleză Hardback – 27 ian 2017

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Citește tot Restrânge

Toate formatele și edițiile

	Preț	Express
Paperback (1)	425^.64 lei 43-57 zile
Taylor & Francis – dec 2001	425^.64 lei 43-57 zile
Hardback (1)	876^.32 lei 43-57 zile
Taylor & Francis – 27 ian 2017	876^.32 lei 43-57 zile

Preț: 876^.32 lei

Preț vechi: 1068^.68 lei
-18% Nou

Puncte Express: 1314

:
167^.71€ • 174^.72$ • 139^.44£

Carte tipărită la comandă

Livrare economică 10-24 februarie 25

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138162464
ISBN-10: 1138162469
Pagini: 156
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Academic and Professional Practice & Development

Cuprins

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.

Papetărie, jocuri, reviste