Marketing Management concepts explained in a simplified way

Tools that can help you navigate your role as a marketing manager

How to use marketing to manage customer relationships

Understand the relationship between strategy and marketing

Marketing Management Essentials You Always Wanted To Know guides new marketing managers and leaders with building blocks of marketing management. You will learn how to define marketing management and how it affects different levels of an organization. You will understand the main functions of a marketing manager so that you can incorporate those functions into your new role. You are given tools to assist you with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan . Understanding the relationship between strategy and marketing and applying it to decision making is a vital skill that you will learn about that is vital to today's marketing manager. After you have learned about managing marketing internally to your organization, you will begin to learn how to manage your external customers and gain their business. These timeless elements of marketing management will provide you the fundamentals with a 21st century point of view.
Marketing Management Essentials You Always Wanted To Know gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:

Define marketing management in an organization, understand its functions and elements

Know the business responsibilities of a marketing manager and marketing department

Describe tools that can help you navigate your role as a marketing manager

Understand the relationship between strategy and marketing

Know how to use marketing to manage customer relationships

About the Author

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.