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Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

Autor Larry Bailin
en Limba Engleză Hardback – 31 iul 2009
Mommy, Where Do Customers Come From? How to market to a new world of connected customers. A shoot-from-the-hip style marketing book combined with years of real world experience guiding businesses of all sizes. Looking for a marketing book that...Tells it like it is?...Can help you keep up in an ever changing world?...Is the right fit no matter your business type or size?
Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book.
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Specificații

ISBN-13: 9781600376313
ISBN-10: 1600376312
Pagini: 176
Dimensiuni: 145 x 218 x 20 mm
Greutate: 0.36 kg
Ediția:2
Editura: Morgan James Publishing

Recenzii

"In today's competitive marketplace, managing "consumer" relationships is critical to a company's profitability and long term success. This was a major weakness for us. "Mommy Where Do Customers" helped us realize that we needed to rethink our online strategy to build relationships with our customers and not just increased web traffic to our site." -- Donald Townsend "Director Trade Marketing, Sara Lee HBC"

Descriere

A shoot-from-the-hip style marketing book combined with years of real-world experience guiding businesses of all sizes, this resource breaks down barriers like no other marketing book.

Notă biografică

Larry Bailin is considered one of the foremost authorities on the subject of Internet Marketing. His book is being dubbed, ¬an instant classic‾, as it rocketed to number 3 on the bestsellers list on the first day of its release. Larry has been a featured speaker for Microsoft, UPS, Bath Fitter, Health South, The Direct Marketing Association, and many other prominent organizations.  He has been featured in numerous publications such as CNN Money, Fortune Small Business, Entrepreneur, DM News, Realtor Magazine, and The Street.  In 2007 Larry was named one of New JerseyΣs top Forty Under 40 in business and was called, ¬one of the top minds in the business‾ by Yahoo!Σs marketing team.