Cantitate/Preț
Produs
Total produse
Vezi coșul
Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand de Carolyn Butler-Madden

Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand

Autor Carolyn Butler-Madden
en Limba Engleză Paperback – 18 oct 2017
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.
Citește tot Restrânge

Preț: 10958 lei

Nou

Puncte Express: 164
Preț estimativ în valută:
2097€ • 2178$ • 1742£

Carte disponibilă

Livrare economică 13-27 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780648087502
ISBN-10: 0648087506
Pagini: 210
Dimensiuni: 140 x 210 x 11 mm
Greutate: 0.24 kg
Editura: Touchladybirdlucky Studios

Notă biografică

Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good.