Cantitate/Preț
Produs

Social Innovation for Business Success: Shared Value in the Apparel Industry: BestMasters

Autor Julia Schmitt
en Limba Engleză Paperback – 27 mar 2014
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.
Citește tot Restrânge

Din seria BestMasters

Preț: 36940 lei

Nou

Puncte Express: 554

Preț estimativ în valută:
7072 7351$ 5863£

Carte tipărită la comandă

Livrare economică 05-19 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783658054601
ISBN-10: 3658054603
Pagini: 112
Ilustrații: XI, 99 p. 6 illus.
Dimensiuni: 148 x 210 x 6 mm
Greutate: 0.15 kg
Ediția:2014
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria BestMasters

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

​​Diffusion of Social Innovation.- Understanding Shared Value.- Success Factors and Obstacles.- Discussion of the Findings on Social Innovation.  ​

Notă biografică

Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.

Textul de pe ultima copertă

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.
Contents
  • Diffusion of Social Innovation
  •  Understanding Shared Value
  • Success Factors and Obstacles
  • Discussion of the Findings on Social Innovation
Targets
  • Teachers and students of Economic Sciences with focus on Development Studies and Sustainability Management
  • Management in the field of Strategy, Operations and Marketing; Consultants and Politicians
The Author
Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.
 

Caracteristici

Publication in the field of economic sciences Includes supplementary material: sn.pub/extras