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Start–Ups and the Mobilization of Social Interactions

Autor Franck Barès, Bernard Cova, Anicet Nemani
en Limba Engleză Paperback – 11 iun 2023

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing.

They call it “entrepreneurial activism” and its philosophy is “community first, start-up second”. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.

The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.

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Specificații

ISBN-13: 9781804556092
ISBN-10: 1804556092
Pagini: 176
Dimensiuni: 138 x 216 x 9 mm
Greutate: 0.23 kg
Editura: Emerald Publishing

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