Cantitate/Preț
Produs

Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management: Management for Professionals

Autor Karin Thier Traducere de Markus Russin
en Limba Engleză Paperback – 27 dec 2018
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!
George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)

Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 43615 lei  6-8 săpt.
  Springer Berlin, Heidelberg – 27 dec 2018 43615 lei  6-8 săpt.
Hardback (1) 44313 lei  6-8 săpt.
  Springer Berlin, Heidelberg – 10 apr 2018 44313 lei  6-8 săpt.

Din seria Management for Professionals

Preț: 43615 lei

Nou

Puncte Express: 654

Preț estimativ în valută:
8347 8670$ 6933£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783662585818
ISBN-10: 3662585812
Pagini: 119
Ilustrații: XI, 119 p. 34 illus., 6 illus. in color.
Dimensiuni: 155 x 235 x 7 mm
Greutate: 0.2 kg
Ediția:Softcover reprint of the original 1st ed. 2018
Editura: Springer Berlin, Heidelberg
Colecția Springer
Seria Management for Professionals

Locul publicării:Berlin, Heidelberg, Germany

Cuprins

Introduction.- Stories in Organizations.- The "Storytelling" Method.- Areas of Application.- Evaluation and Efficacy of Storytelling.- The Storytelling Procedure.- Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands.- Other Methods and Variants of Storytelling.- Outlook - Short Variants of Storytelling.

Notă biografică

Karin Thier is a founder of NARRATA Consult, a consulting institute focusing on the development and applications of storytelling and narrative methods in the fields of project debriefing, knowledge management, expert debriefing, cultural change and employer branding. 
She holds a PhD in the field of media pedagogy at University of Augsburg (Germany) on the development of an efficient learning history method for a practical use in companies in cooperation with the software company F.A.S.T. GmbH.  Since then, she has been using storytelling and narrative approaches and methods in numerous contexts, both in large corporations, as well as medium-sized and non-profit companies and organizations. Presently, she works as a consultant, trainer and coach and has published many articles and books on the topic of storytelling in organizations.


Textul de pe ultima copertă

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!
George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)




Caracteristici

Presents a step by step description on working with storytelling in organizations Gives an overview about the state of the art of storytelling methods Provides diverse application scenarios for the reader to have a good overview of different possibilities in storytelling