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The Behavioral Foundations of Strategic Management de P Bromiley

The Behavioral Foundations of Strategic Management: Theories of Strategic Management Series

Autor P Bromiley
en Limba Engleză Paperback – noi 2004
This book argues that assumptions of rationality and market equilibrium are inconsistent with rigorous strategic management research and that strategic management should adopt behavioral assumptions.

The author suggests that most scholars in strategic management implicitly adopt a behavioral view by assuming firms can make better or worse decisions, and then trying to understand the characteristics of these decisions. He outlines the basics of a behavioral approach to strategic management; he examines assumptions of rationality and equilibrium and the problems they create; and he considers how a behavioral approach relates to several major strains of strategic management scholarship. Relevant methodological issues are also explored.

The book as a whole argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.

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Specificații

ISBN-13: 9781405124706
ISBN-10: 1405124709
Pagini: 160
Dimensiuni: 155 x 227 x 10 mm
Greutate: 0.24 kg
Ediția:New.
Editura: Wiley
Seria Theories of Strategic Management Series

Locul publicării:Chichester, United Kingdom

Public țintă

graduate courses in strategic management and organization theory

Notă biografică

Descriere

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management.