Vince Golder is one of the UK's top referral marketers; he has worked with companies as diverse as the Owner/Manager to the multinational blue chip organisation. His coaching methods and consulting experience, built up over many years has supported organisations from a wide range of sectors to increase sales, reduce costs and improve profits. The book is in three parts, with the first part exploring how to be your best, present well and be memorable; the second part develops business networking to build on part one, and part three takes this collective experience to develop the Referral Marketing approach that maximises your chances of success.