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The Fashion Image: Planning and Producing Fashion Photographs and Films

Autor Thomas Werner
en Limba Engleză Paperback – 10 ian 2018
Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers. Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is 'how to' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best. With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.
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Specificații

ISBN-13: 9781474240888
ISBN-10: 1474240887
Pagini: 256
Ilustrații: 200 color illus
Dimensiuni: 210 x 270 x 17 mm
Greutate: 0.86 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Interviews with leading international practitioners, including a first assistant, make-up artist, stylist, agency head, producer, photo editor, creative director, fashion designer and digital technician give insight into a variety of different working methods, tips on identifying fruitful projects and avoiding common pitfalls

Notă biografică

Thomas Werner, Assistant Professor at Parsons School for Design in New York, USA; Editor at Large for IRKmagazine, Paris; Former photography consultant for Reed Krakoff of Reed Krakoff and COACH; Thomas currently lectures internationally on Fashion, Photography, Education, and Contemporary Professional Practices. He has produced numerous international exhibitions and collaborative projects, recently leading a team that developed a media and literacy web site and resource center in five languages (Spanish, French, Russian, Arabic and English) for the United Nations Alliance of Civilizations/UNESCO. Thomas is a recurrent instructor at the United Nations Education First Summer School, and presents workshops on effective message development and communication on an international basis.

Cuprins

1 The ImageWartime; Postwar; Space age; Counterculture; Punk and disco; Power dressing; A new millennium; Hipsters2 Fashion ConceptsSubculture; Narrative; Culture; Lifestyle; Identity; Street style; Fashion and social issues3 The TeamThe Photographer's Team; Your Core Team; The Styling Team; The Modeling Agency; Booking a Test Shoot or Job; Casting; The Producer and Photo Studio; Video/Motion; Photo Agency and Reps4 The Client's TeamThe Editorial Creative Team; Native Advertising, Branded Content, or Advertorial; Advertising Agencies; Fashion Design Firm - In House Creative Team5 The Fashion IndustryDesign and market; Consumption and Sustainability; The Industry; The Fashion Shows; Fashion Houses and Firms; International Fashion Organizations - selected; Fashion Categories - selected6 Developing a Shoot ConceptPortfolio Shoots and tests; Mood boards; Sources of inspiration7 Shoot ProductionTest Shoot; Editorial and Advertising; Bidding and Preproduction for Still Imagery and Motion; On set - Editorial and Advertising; Cover shoots and celebrities; Post production - still imagery; Payment; Fashion Film; Working with minors; Union and non union sets; Sound; Post production8 CreativeWorking with a Model; Working with the Garment; Fashion Film and Camera Movement; Portfolios and Reels; Promotional Pieces9 The Function of a Fashion Image in a Global ContextThe Language of a Generation; Audience; Cultural Portrayals; Cultural Representations of Beauty; Working Internationally - practical implications; Licensing images internationally; Image Use and Social MediaAssignmentsFurther ResourcesIndex

Recenzii

The Fashion Image is an essential resource for aspiring fashion photographers. Thomas presents vital, previously insider-only knowledge from both his own experience and that of internationally renowned industry leaders. He is uniquely qualified as an expert and educator in the field of fashion photography having worked and/or taught in every facet of the industry. His knowledge and passion know no bounds!
A bible for students and photographers who want to understand the challenging and dynamic world of fashion photography.
As a former NYC fashion photographer with work published in over 50 international publications, I think this is one of the best books for those considering a career as a visual image maker in the fashion industry.
A well-presented publication, with some inspirational and thought-provoking content.