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The Game Changer: How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen

Autor Jason Fox
en Limba Engleză Paperback – 26 mai 2014

Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation.

There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money).

This book shows you how to take a third new approach - designing the work itself to be inherently motivating.

Combining the best elements of three distinct fields--motivational science, game design, and agile management--this book shows you how to positively influence behaviour through better work and project design.

This game changing book:

  • Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace
  • Is ideal for any leader or manager looking to take their workplace culture in a new direction
  • Includes practical advice for creating highly productive, motivated and innovative teams
  • Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients - from the executives of multinational organisations, through to the directors of switched-on startups.

The Game Changer will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people.

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Specificații

ISBN-13: 9780730307648
ISBN-10: 0730307646
Pagini: 232
Dimensiuni: 151 x 228 x 13 mm
Greutate: 0.32 kg
Ediția:New.
Editura: Wiley
Locul publicării:Melbourne, Australia

Public țintă

Primary audience:business, management and leadership market. Managers, project leaders and executives in charge of important projects and work particularly unprecedented/innovation work who want to build and sustain the right motivational dynamics in their organisation or team.
Secondary audience:motivation and personal development market. Broadly speaking, anyone looking for a fresh, practical and science based approach to shifting motivation and sustaining progress in the stuff that matters.

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