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The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations: Organisationskommunikation

Autor Evandro Oliveira
en Limba Engleză Paperback – 6 iun 2019
By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 
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Specificații

ISBN-13: 9783658268572
ISBN-10: 3658268573
Pagini: 335
Ilustrații: XXV, 262 p. 26 illus.
Dimensiuni: 168 x 240 mm
Greutate: 0.47 kg
Ediția:1st ed. 2019
Editura: Springer Fachmedien Wiesbaden
Colecția Springer VS
Seria Organisationskommunikation

Locul publicării:Wiesbaden, Germany

Cuprins

Strategic communication and NGOs.- Logics and management.- NGOs and social theory: social and economic dimensions.- Fundraising.- Volunteering.- Civic relations and social change.

Notă biografică

Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.

Textul de pe ultima copertă

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

The content
•Strategic communication and NGOs
•Logics and management 
•NGOs and social theory: social and economic dimensions
•Fundraising
•Volunteering
•Civic relations and social change

The target groups
•Students and lecturers in the field of public relations, sociology, economics, management and communication
•Practitioners in NPOs, NGOs and civil society organizations

The author
Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.

Caracteristici

First theory on NGO Communication from a conceptual and operative perspective