The Marketing Manifesto
Autor David James Hooden Limba Engleză Paperback – 2 feb 2013
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Specificații
ISBN-13: 9780749468521
ISBN-10: 0749468521
Pagini: 216
Ilustrații: Illustrations
Dimensiuni: 157 x 234 x 11 mm
Greutate: 0.34 kg
Editura: Kogan Page
ISBN-10: 0749468521
Pagini: 216
Ilustrații: Illustrations
Dimensiuni: 157 x 234 x 11 mm
Greutate: 0.34 kg
Editura: Kogan Page
Notă biografică
David Hood specializes in marketing strategy and enhanced competitiveness at Aqua Energy Scotland Ltd. A professional member the Global Marketing Network, he was previously CEO of the marketing communications and digital strategies company Marketing Sans Frontières and former chair of the Chartered Institute of Marketing's Technology group. He was an early innovator in modern digital and technology led marketing and is a Guest Lecturer at the University of Glasgow.
Cuprins
Chapter - 00: Introduction; Chapter - 01: The future of marketing; Chapter - 02: What the hell is a marketer?; Chapter - 03: Marketing Futurecast®; Chapter - 04: Marketing recruitment and resourcing; Chapter - 05: Marketing, finance and accountants unite!; Chapter - 06: Are we really customer or market centric?; Chapter - 07: Marketing misanthropy; Chapter - 08: The problem with marketing. is the repugnant word!; Chapter - 09: The marketing and sales standards; Chapter - 10: Re-humanization: humanity strikes back!; Chapter - 11: Digital fortress: permission-based marketing; Chapter - 12: Preparing, predicting and performing campaigns; Chapter - 13: Integrating marketing into an invigorated corporate governance; Chapter - 14: Corporate mergers, acquisitions and turnarounds (CMAT): where the hell is marketing?; Chapter - 15: Marketing leadership: it is time to step up to the mark