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The Rise of Transtexts: Challenges and Opportunities de Benjamin W.L. Derhy Kurtz

The Rise of Transtexts: Challenges and Opportunities: Routledge Research in Cultural and Media Studies

Editat de Benjamin W.L. Derhy Kurtz, Mélanie Bourdaa
en Limba Engleză Paperback – 10 dec 2019
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
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Specificații

ISBN-13: 9780367874407
ISBN-10: 0367874407
Pagini: 262
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.36 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Cultural and Media Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Notă biografică

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV


Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

Cuprins

Foreword: Transmedia Storytelling and Free Labor, Acknowledgments, The World is Changing … and Transtexts are Rising, Part I: Rethinking Transmedia: History and Typology of Transtexts, 1. Historicizing Transtexts and Transmedia, 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question, 3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom, Use and Reception by Engaged Audiences, 4. Fandom and the Transtext, 5. “I Am Not a Tribute”: The Transmedia Strategy of The Hunger Games versus Fan Activism, 6. Set in Stone: Issues of Canonicity of Transtexts, 7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame, Part II: Through the Looking-Glass: Transmediating Text-Brands, 8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds, 9. BioShock: Rapture through Transmedia, 10. WWE’s Storyworld and the Immersive Potentials of Transmedia Storytelling, The Industry behind Transtexts, 11. Considering Transtexts as Brands, 12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext World, 13. Transmedia Logics and Locations, List of Contributors, Index

Recenzii

"The discussions of transmediation are about to enter their adolescence and this book is a proof of this. It constitutes a fruitful dialogue between some of the seminal authors of transmedia studies to this day and as a whole makes a compelling case for not only the continuing importance of studying the complex storytelling practices of the convergence era, but demonstrates the many conflicts and tensions inherent to these practices as well as to the associated academic discourse." - Indrek Ibrus, University of Tallinn, Estonia

Descriere

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.