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The Routledge Companion to Transmedia Studies de Matthew Freeman

The Routledge Companion to Transmedia Studies: Routledge Media and Cultural Studies Companions

Editat de Matthew Freeman, Renira Rampazzo Gambarato
en Limba Engleză Hardback – 2 oct 2018
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.
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Specificații

ISBN-13: 9781138483439
ISBN-10: 1138483435
Pagini: 524
Ilustrații: 16 Halftones, black and white; 16 Tables, black and white
Dimensiuni: 178 x 254 x 35 mm
Greutate: 1.08 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Media and Cultural Studies Companions

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Part 1: Industries of Transmediality  1. Transmedia Film: From Embedded Engagement to Embodied Experience  2. Transmedia Documentary: Experience and Participative Approaches to Non-Fiction Transmedia  3. Transmedia Television: Flow, Glance, and the BBC  4. Transmedia Telenovelas: The Brazilian Experience  5. Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing  6. Transmedia Publishing: Three Complementary Cases  7. Transmedia Games: Aesthetics and Politics of Profitable Play  8. Transmedia Music: The Values of Music as a Transmedia Asset  9. Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events  10. Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation  11. Transmedia Social Platforms: Livestreaming and Transmedia Sports  12. Transmedia Celebrity: The Kardashian Kosmos—Between Family Brand and Individual Storylines  13. Transmedia Attractions: The Case of Warner Bros. Studio Tour—The Making of Harry Potter  Part 2: Arts of Transmediality  14. Transmedia Storytelling: Character, Time, and World—The Case of Battlestar Galactica  15. Transmedia World-Building: History, Conception, and Construction  16. Transmedia Characters: Additionality and Cohesion in Transfictional Heroes  17. Transmedia Genres: Form, Content, and the Centrality of Memory  18. Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory  19. Transmedia Photography: Implicit Narrative from a Discrete Moment  20. Transmedia Indie: Creativity Outside Hollywood  Part 3: Practices of Transmediality  21. Transmedia Adaptation: Revisiting the No-Adaptation Rule  22. Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story  23. Transmedia Production: Embracing Change  24. Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the Beast  25. Transmedia Franchising: Driving Factors, Storyworld Development, and Creative Process  26. Transmedia Distribution: From Vertical Integration to Digital Natives  27. Transmedia Branding and Marketing: Concepts and Practices  Part 4: Cultures of Transmediality  28. Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence  29. Transmedia Heritage: Museums and Historic Sites as Present-Day Storytellers  30 Transmedia Fandom and Participation: The Nuances and Contours of Fannish Participation  31. Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation  32. Transmedia Politics: Star Wars and the Ideological Battlegrounds of Popular Franchises  33. Transmedia Charity: Constructing the Ethos of the BBC’s Red Nose Day Across Media  34. Transmedia Education: Changing the Learning Landscape  35. Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology  36. Transmedia for Social Change: Evolving Approaches to Activism and Representation  37. Transmedia Identities: From Fan Cultures to Liquid Lives  38. Transmedia Psychology: Creating Compelling and Immersive Experiences  39. Transmedia Religion: From Representations to Propaganda Strategy  Part 5: Methodologies of Transmediality  40. A Narratological Approach to Transmedial Storyworlds and Transmedial Universes  41. An Ontological Approach to Transmedia Worlds  42. An Experience Approach to Transmedia Fictions  43. A Design Approach to Transmedia Projects  44. A Management Approach to Transmedia Enterprises  45. A Micro-Budget Approach to Transmedia in Small Nations  46. A Genettian Approach to Transmedia (Para)Textuality  47. A Semiotic Approach to Transmedia Storytelling  48. A Mythological Approach to Transmedia Storytelling  49. A Qualitative Network Approach to Transmedia Communication  50. A Metrics Model for Measuring Transmedia Engagement
 

Notă biografică

Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK. He is Co-Director of Bath Spa’s Media Convergence Research Centre and acts as REF Champion for the University’s Communication, Culture and Media submission to REF. His research examines cultures of production across the borders of media, industries, cultures and histories, and he is the author of Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds, Industrial Approaches to Media: A Methodological Gateway to Industry Studies, the co-author of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (with Carlos A. Scolari and Paolo Bertetti), and the co-editor of Global Convergence Cultures: Transmedia Earth.
Renira Rampazzo Gambarato is Senior Lecturer in Media and Communication Studies at Jönköping University, School of Education and Communication, Sweden. She is co-editor of the books Exploring Transmedia ournalism in the Digital Age (together with Geane Alzamora) and of Kulturdialoge Brasilien-Deutschland–Design, Film, Literatur,　Medien [Cultural Dialogue Brazil-Germany–Design, Film, Literature, Media] (together with Geane Alzamora and Simone Malaguti). Her current research revolves around transmedia storytelling analysis and complexity of transmedia　experiences. More broadly, her research interests include Peircean semiotics, digital culture, international and intercultural media studies, media education, film analysis, and the design and analysis of multiplatform experiences.

Descriere

This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality.