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The Soviet Dream World of Retail Trade and Consumption in the 1930s de A. Randall

The Soviet Dream World of Retail Trade and Consumption in the 1930s: Consumption and Public Life

Autor A. Randall
en Limba Engleză Hardback – oct 2008
In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.
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Paperback (1) 69585 lei  43-57 zile
  Palgrave Macmillan UK – 2008 69585 lei  43-57 zile
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  Palgrave Macmillan UK – oct 2008 69732 lei  43-57 zile

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Specificații

ISBN-13: 9780230573963
ISBN-10: 0230573967
Pagini: 251
Ilustrații: XI, 251 p.
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.43 kg
Ediția:2008
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Seria Consumption and Public Life

Locul publicării:London, United Kingdom

Cuprins

Introduction A New Approach to Retailing and Consumption: The Campaign for Soviet Trade The 'Perestroika' of the Retail Sector: Visionary Planning for Revolutionary Retailing Legitimizing Soviet Trade: Gender and the Feminization of the Retail Workforce 'Revolutionary Bolshevik Work': Stakhanovism in Retail Trade The 'Kontrol' of Soviet Trade from Above and from Below The Making of the New Soviet Consumer Soviet Retailing and Consumer Culture in Comparative Perspective Epilogue

Recenzii

'Randall's book...makes a welcome and timely contribution to the emerging literature on Soviet consumption, living standards and everyday life in the 1930s and serves as a useful reminder that a consumer society was already in evidence in the Stalin period.' - Business History
'The Soviet Dream World is an excellent contribution to studies of Soviet trade and consumption and a great read for undergraduate, graduate students, scholars, and the general public interested in Soviet history and the history of consumerism.' - Slavic Review

Notă biografică

AMY RANDALL is Assistant Professor of History at Santa Clara University, USA.