The Ultimate Guide to Sports Marketing de Stedman Graham

The Ultimate Guide to Sports Marketing

Autor Stedman Graham, Lisa Neirotti, Joe Goldblatt

en Limba Engleză Hardback – 16 apr 2001

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Specificații

ISBN-13: 9780071361248
ISBN-10: 0071361243
Pagini: 315
Dimensiuni: 160 x 226 x 36 mm
Greutate: 0.68 kg
Ediția:2
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Part I: The Role and Scope of Sport Events.

Chapter 1: Understanding the Sport Industry, the Players, and Opportunities.

Chapter 2: Critical Planning to Master the Game.

Chapter 3: Designing, Planning, and Controlling Event Logistics.

Chapter 4: Providing Hospitality at Sport Events.

Chapter 5: Negotiations and Contracts.

Chapter 6: Risk Management: Protecting Your Investment.

Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.

Chapter 8: Event Marketing.

Part II: Practical Methods for Achieving Success.

Chapter 9: Financing Sports Events.

Chapter 10: Licensing Agreements and Merchandising.

Chapter 11: The Ins and Outs of Sport Events.

Chapter 12: Sports Tourism: An Economic Catalyst for Cities.

Chapter 13: Charitable Events.

Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.

Part III: Appendices:

1: Sample Agreements.

2: Useful Resources.