Tourism Management, Marketing, and Development de M. Mariani

Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

M. Mariani

R. Baggio

D. Buhalis

C. Longhi

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

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	Preț	Express
Paperback (1)	621^.10 lei 6-8 săpt.
Palgrave Macmillan US – 4 sep 2014	621^.10 lei 6-8 săpt.
Hardback (1)	626^.49 lei 6-8 săpt.
Palgrave Macmillan US – 4 sep 2014	626^.49 lei 6-8 săpt.

Preț

Express

Paperback (1)

621^.10 lei 6-8 săpt.

Palgrave Macmillan US – 4 sep 2014

621^.10 lei 6-8 săpt.

Hardback (1)

626^.49 lei 6-8 săpt.

Palgrave Macmillan US – 4 sep 2014

626^.49 lei 6-8 săpt.

Cuprins

Introduction; Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi PART I: ICT AND TOURISM 1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media; Dimitrios Buhalis, Alessandro Inversini 2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards; Rodolfo Baggio 3. Open Data: Challenges and Opportunities for the Tourism Industry; Christian Longhi, Jean-Bernard Titz, Lucas Viallis 4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland; Justyna Majewska, Szymon Truskolaski 5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry; Franck Sosthe, Christel Douyere 6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; Andres Kuusik, Margus Tiru PART II: TOURISM SYSTEMS AND NETWORKS 7. Network Structure and Performance in the Tourism Industry; Wojchech Czakon 8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry; Mika Kylanen, Marcello M. Mariani 9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; Katarzyna Czernek, Pawel Piotrowski 10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic; Malla Paajanen 11. Success Factors for Collaborative Destination Marketing; Giulio Pattanaro 12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli

Notă biografică

Rodolfo Baggio, Bocconi University, ItalyFrancesco M. Barbini, University of Bolognia, ItalyDimitrios Buhalis, Bournemouth University, UKWojciech Czakon, University of Economics in Katowice, PolandKatarzyna Czernek, University of Economics in Katowice, PolandChristel Douyère, University of Nice Sophia Antipolis, FranceAlessandro Inversini, Bournemouth University, UKAndres Kuusik, University of Tartu, Estonia Mika Kylänen, Lahti University of Applied Sciences, FinlandChristian Longhi, University of Nice Sophia Antipolis, FranceJustyna Majewska, Poznan University of Economics, PolandMarcello M. Mariani, University of Bologna, ItalyMalla Paajanen, Aalto University, FinlandGiulio Pattanaro, University of Turin, ItalyPawe? Piotrowski, University of Economics in Katowice, PolandManuela Presutti, University of Bolognia, ItalyFranck Sosthé, University of Nice Sophia Antipolis, France Margus Tiru, University of Tartu & Positium LBS, EstoniaJean-Bernard Titz, Dev Help, Telecom Valley, FranceSzymon Truskolaski, Poznan University of Economics, PolandLucas Viallis, University of Nice Sophia Antipolis, FranceLucrezia Zambelli, University of Bolognia, Italy