Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Julie Cottineau, former vice president of brand for Virgin and a global authority on impactful and effective branding, shares her proven tools and tips for building a brand that shines and delivers tangible results. She uses easy-to-follow insight and engaging examples of actual small businesses that have produced big results by following her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.