Praise For What's the Secret? "In a world of ever-increasing mediocrity, real customer service and relationship buildingare the keys to competitive differentiation. DiJulius's work is a blueprint to helping businesses exceed customer expectations." -John Maguire, COO, Panera Bread "It's no secret that DiJulius helps companies go above and beyond mundane services to stage truly compelling experiences. His real-world, down-in-the-trenches perspective in What's the Secret? is sure to help many managers create an enduring legacy of being the very best they can be." -James H. Gilmore, coauthor of Authenticity: What Consumers Really Want "DiJulius has an amazing ability to offer clarity and simplicity to the message of creating world-class service. This book offers a road map to creating superior service in any industry." -Nance Hastings, Vice President, Field Education and Talent Development, Estée Lauder "Given the general uniform quality of global products and services, the primary way firms differentiate themselves and drive exceptional margins is through outstanding customer service-secret service! DiJulius's book provides the kind of practical simplicity and depth it takes to achieve industry-dominating customer service. I know, because we've exposed thousands of business owners to DiJulius's approach and results match the promises." -Verne Harnish, founder, Entrepreneurs' Organization; CEO, Gazelles, Inc.; and author, Mastering the Rockefeller Habits "In this fast-changing global world, DiJulius has been able to simplify the game of service. People's tastes and time constraints have rapidly changed, but the desire for personalized human contact still remains the overwhelming factor in winning." -John Rolfs, General Manager, The Ritz-Carlton "What's the Secret? delves even farther into the customer service experience and, more importantly, explains how to focus the entire organization on this one key element to all business success. DiJulius has once again delivered a fine addition to any business library." -Maggie Hardy Magerko, owner and President, 84 Lumber Company