Business Communication de Mary Ellen Guffey

Business Communication

Mary Ellen Guffey

Dana Loewy

Interested in making your skills future-ready and recession-proof? Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today's hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and resume writing. A signature 3-x-3 writing process, meaningful assignments and digital practice tools further equip you with the communication skills to stand out in business today.

Citește tot Restrânge

	Preț	Express
Hardback (3)	1714^.11 lei 3-5 săpt.
CENGAGE LEARNING – 11 mar 2024	1714^.11 lei 3-5 săpt.
CENGAGE LEARNING – 14 ian 2021	1717^.03 lei 3-5 săpt.
CENGAGE LEARNING – 11 ian 2017	1758^.19 lei 3-5 săpt.

Preț

Express

Hardback (3)

1714^.11 lei 3-5 săpt.

CENGAGE LEARNING – 11 mar 2024

1714^.11 lei 3-5 săpt.

CENGAGE LEARNING – 14 ian 2021

1717^.03 lei 3-5 săpt.

CENGAGE LEARNING – 11 ian 2017

1758^.19 lei 3-5 săpt.

Notă biografică

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor�s degree, summa cum laude, from Bowling Green State University, a master�s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world�s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.