Cantitate/Preț
Produs

Consumer Behaviour: South African Psychology and Marketing Applications

Editat de Alet Erasmus, Mercy Mpinganjira Autor Elrie Botha, Gift Donga, Danie du Toit, Lené Ehlers, Tania Maree, Virimai Mugobo, Richard Shambare
en Limba Engleză Paperback – 17 iul 2019
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
Citește tot Restrânge

Preț: 51411 lei

Preț vechi: 66767 lei
-23% Nou

Puncte Express: 771

Preț estimativ în valută:
9837 10271$ 8142£

Carte disponibilă

Livrare economică 14-28 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780190412425
ISBN-10: 0190412429
Pagini: 416
Dimensiuni: 168 x 240 x 23 mm
Greutate: 0.66 kg
Ediția:2
Editura: Oxford University Press
Colecția OUP Southern Africa
Locul publicării:Cape Town, South Africa