Managing Frontiers in Competitive Intelligence
Autor David L. Blenkhorn, Craig S. Fleisheren Limba Engleză Hardback – 29 noi 2000 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781567203844
ISBN-10: 1567203841
Pagini: 328
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.64 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1567203841
Pagini: 328
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.64 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
CRAIG S. FLEISHER is Dean of the Faculty of Business, University of New Brunswick-Saint John, Canada./e Author of two award winning books and more than 100 articles in his fields, he was one of the first members of the Society of Competitive Intelligence Professionals (SCIP) and is now Coordinator of SCIP's Canadian Technology Triangle Chapter. Dr. Fleisher has held managerial positions in industry and lists among his various consulting clients, past and present, Alcan, Bell Canada, IBM, Imperial Oil, and Philip Morris.DAVID L. BLENKHORN is Professor of Marketing in the School of Business and Economics, Wilfrid Laurier University, Canada./e Among his various consulting clients in business, government, and other sectors have been Amoco Petroleum, Bell Canada, Canadian General Electric, and Cathay Pacific Airways.
Cuprins
PrefaceOverview of Competitive Intelligence Management and PracticesAn Introduction to the Management and Practice of Competitive Intelligence (CI) by Craig S. FleisherCompetitive Intelligence and Strategic Decision-Making at the Chief Executive Officer (CEO) Level by Tabatha MartinsReducing Vulnerability Through Counterintelligence by Peter BarrettThe Use of Counterintelligence, Security and Countermeasures by Alain FrancqOverview of Best Practices in Competitive Intelligence by Julia MaddenImproving the Competitive Intelligence ProcessUsing the Internet for Gathering Competitive Intelligence by Richard McClurgAnalysis in Competitive Intelligence: Process, Progress and Pitfalls by Craig S. FleisherA Toolbox for Communicating Competitive Intelligence via the Internet by Robert CunninghamUsing a Marketing Framework to Communicate Competitive Intelligence Results by Victoria Turner ShoemakerEffective Approaches to Assessing Competitive Intelligence Performance by Craig S. Fleischer and David L. BlenkhornCompetitive intelligence and its Relationship with Business Functions and ProcessesCompetitive Intelligence and the Management Accountant by Victor KnipUsing Competitive Technical Intelligence Techniques to Compliment Research and Development Processes by Jeffrey MurphyApplying Competitive Intelligence to Mergers and Acquisitions by Angus StewartNew Product Development and Competitive Intelligence by Hamid Noori, Brenda McWilliams, Gene Descza, and Hugh MunroThe Need for Business Intelligence Tools to Provide Business Intelligence Solutions by Beth RingdahlCompetitive Intelligence and its Application in Specific ContextsIdentifying Competitive Intelligence Priorities in Biotechnology by Jayson ParkerMaking Competitive Intelligence Work for the Small Business by Perry BroomeRe-Designing the Competitive Intelligence Capability Within a Financial Institution by Ross ArmstrongCompetitive Intelligence in Service Industries by Dawn E. ClarkeInformation Technology--Enabling Competitive Intelligence Adoption in Small to Medium Enterprises by J. Graeme SomervilleOrganizational Issues Associated with Competitive IntelligenceCorporate Community Culture and Counterintelligence by Suzanne WiltshireUnderstanding the Ethical Aspects of Competitive Intelligence by Shauna Hamilton and Craig S. FleisherCompetitive Intelligence and Organizational Change by Conor VibertThe Future of Competitive Intelligence by David L. Blenkhorn and Craig S. FleisherSelected BibliographyIndex