Cantitate/Preț
Produs

Managing Marketing Information (RLE Marketing): Routledge Library Editions: Marketing

Autor Nigel Piercy, Martin Evans
en Limba Engleză Paperback – 26 noi 2015
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 41622 lei  6-8 săpt.
  Taylor & Francis – 26 noi 2015 41622 lei  6-8 săpt.
Hardback (1) 100107 lei  6-8 săpt.
  Taylor & Francis – 22 aug 2014 100107 lei  6-8 săpt.

Din seria Routledge Library Editions: Marketing

Preț: 41622 lei

Nou

Puncte Express: 624

Preț estimativ în valută:
7965 8265$ 6658£

Carte tipărită la comandă

Livrare economică 15-29 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138980310
ISBN-10: 1138980315
Pagini: 246
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

Part 1: Introduction: Decision, Information and Systems 1. Marketing Decisions and Marketing Information 2. The Marketing Information System Part 2: Elements of the Marketing Information System 3. Marketing Productivity Analysis 4. Marketing Intelligence 5. Marketing Research 6. Market and Marketing Models Part 3: Managing Marketing Information 7. Developing Marketing Information Systems 8. Organisation for Marketing Information 9. Evaluating the Marketing Information Function.

Notă biografică

Multivolume collection by leading authors in the field

Descriere

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.