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Marketing and Marketing Assessment (RLE Marketing) de J. L. Sewell

Marketing and Marketing Assessment (RLE Marketing): Routledge Library Editions: Marketing

Autor J. L. Sewell
en Limba Engleză Paperback – 26 noi 2015
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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Specificații

ISBN-13: 9781138980433
ISBN-10: 1138980439
Pagini: 204
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.

Notă biografică

Multivolume collection by leading authors in the field

Descriere

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.