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Planning the Corporate Reputation (RLE Marketing) de Vic Markham

Planning the Corporate Reputation (RLE Marketing): Routledge Library Editions: Marketing

Autor Vic Markham
en Limba Engleză Paperback – 17 dec 2015
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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Specificații

ISBN-13: 9781138994973
ISBN-10: 1138994979
Pagini: 204
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

1. Who Needs A Reputation? – Corporate Objectives 2. Nobody Listens to Me - Communication 3. Don’t Do That - Motivation 4. Gain Respect – Corporate Relations 5. You Open the Door to A Friend – Market Relations 6. Make Friends With The Neighbours – Community Relationships 7. Happy Family! - Industrial Relations 8. Be A Good Citizen – Business Relations 9. A Citizen of The World - International Relationships 10. See Yourself – Corporate Identity 11. As Others See You – Market Research 12. Control Yourself – Managing the Corporate Reputation

Notă biografică

Multivolume collection by leading authors in the field

Descriere

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.