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Marketing Organisation (RLE Marketing) de Nigel Piercy

Marketing Organisation (RLE Marketing): Routledge Library Editions: Marketing

Autor Nigel Piercy
en Limba Engleză Paperback – 26 noi 2015
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
  • The study of the organisational location and positioning of the marketing function
  • The analytical perspectives of information-processing theories of organisation
  • The relationship between structure and information
  • Organisational processes
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Specificații

ISBN-13: 9781138980488
ISBN-10: 113898048X
Pagini: 256
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

Part 1: The Organisational Dimensions of Marketing 1. Marketing and Organisational Structure 21. Theories of Organsiation and Decision Making Part 2: Marketing in the Organisation 3. The Departmentation and Positioning of Marketing 4. Responsibility, Power and Politics Part 3: Marketing Structures 5. Structures in the Marketing Organisation 6. Product Management, the Product-Market Matrix Part 4: Organisational Design for Marketing 7. Designing the Marketing Organisation 8. Organisational Strategy for Marketing.

Notă biografică

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Descriere

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
  • The study of the organisational location and positioning of the marketing function
  • The analytical perspectives of information-processing theories of organisation
  • The relationship between structure and information
  • Organisational processes