Cantitate/Preț
Produs
Total produse
Vezi coșul
Industrial Marketing Research (RLE Marketing): Management and Technique de Nicholas Stacey

Industrial Marketing Research (RLE Marketing): Management and Technique: Routledge Library Editions: Marketing

Autor Nicholas Stacey, Aubrey Wilson
en Limba Engleză Paperback – 26 noi 2015
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 41622 lei  6-8 săpt.
  Taylor & Francis – 26 noi 2015 41622 lei  6-8 săpt.
Hardback (1) 100107 lei  6-8 săpt.
  Taylor & Francis – 22 aug 2014 100107 lei  6-8 săpt.

Din seria Routledge Library Editions: Marketing

  • Planning the Corporate Reputation (RLE Marketing)
    Preț: 41622 lei
  • Marketing Budgeting (RLE Marketing): A Political and Organisational Model
    Preț: 28452 lei
  • Managing Marketing Information (RLE Marketing)
    Preț: 41622 lei
  • The Early Advertising Scene (RLE Marketing)
    Preț: 41622 lei
  • 34% Marketing (RLE Marketing): The Management Way
    Preț: 76420 lei
  • 18% Strategic Marketing Management (RLE Marketing)
    Preț: 100263 lei
  • Marketing Organisation (RLE Marketing)
    Preț: 41622 lei
  • Industrial Advertising Copy (RLE Marketing)
    Preț: 41622 lei
  • The Advertising Agency (RLE Marketing): Procedure and Practice
    Preț: 41622 lei
  • Adding Value (RLE Marketing): Brands and Marketing in Food and Drink
    Preț: 41622 lei
  • The Marketing Environment (RLE Marketing)
    Preț: 41622 lei
  • Marketing Management in Air Transport (RLE Marketing)
    Preț: 41622 lei
  • Export Strategy: Markets and Competition (RLE Marketing)
    Preț: 28452 lei
  • Corporate Innovation (RLE Marketing): Marketing and Strategy
    Preț: 41622 lei
  • Marketing for the Developing Company (RLE Marketing)
    Preț: 41622 lei
  • Marketing in Perspective (RLE Marketing)
    Preț: 41622 lei
  • 15% Organization and Marketing (RLE Marketing)
    Preț: 69655 lei
  • Masters of Advertising Copy (RLE Marketing)
    Preț: 43614 lei
  • Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
    Preț: 43614 lei
  • Marketing and Marketing Assessment (RLE Marketing)
    Preț: 41622 lei
  • Competitive Marketing (RLE Marketing): A Strategic Approach
    Preț: 41622 lei
  • Marketing in Developing Countries (RLE Marketing)
    Preț: 41622 lei
  • Innovation and New Product Marketing (RLE Marketing)
    Preț: 43484 lei
  • 18% The Rise and Fall of Mass Marketing (RLE Marketing)
    Preț: 99946 lei
  • 34% Routledge Library Editions: Marketing (27 vols)
    Preț: 891988 lei
  • 15% Tourism Marketing and Management in the Caribbean (RLE Marketing)
    Preț: 69901 lei
  • Advertising for Account Holders (RLE Marketing)
    Preț: 28452 lei

Preț: 41622 lei

Nou

Puncte Express: 624
Preț estimativ în valută:
7965€ • 8265$ • 6658£

Carte tipărită la comandă

Livrare economică 15-29 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138972650
ISBN-10: 1138972657
Pagini: 294
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

Introduction. Part 1: Management Aspects of Industrial Marketing Research 1. Marketing Research – Aspects in Interpretation 2. Technical-Commercial Considerations 3. Why Industrial Marketing Research? 4. Industrial and Consumer Research – Similarities and Differences 5. Marketing Research in Britain 6. How Marketing Research Aids Management Part 2: The Techniques of Industrial Marketing Research 7. Preparing the Project 8. Use of Secondary Sources 9. Use of Primary Sources 10. Field Techniques 11. Advertising Research 12. Industrial Marketing Research Overseas 13. Economic and Business Forecasting 14. Processing to presentation 15. Buying the Researcher or Buying Research? Conclusion. Appendices.

Notă biografică

Multivolume collection by leading authors in the field

Descriere

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.