Marketing Metrics – Leverage Analytics and Data to Optimize Marketing Strategies
Autor Christina Ingeen Limba Engleză Paperback – 2 sep 2022
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 231.01 lei 3-5 săpt. | +18.14 lei 6-12 zile |
| Kogan Page – 2 sep 2022 | 231.01 lei 3-5 săpt. | +18.14 lei 6-12 zile |
| Hardback (1) | 734.80 lei 6-8 săpt. | |
| Kogan Page – 2 sep 2022 | 734.80 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781398606593
ISBN-10: 1398606596
Pagini: 336
Dimensiuni: 158 x 233 x 22 mm
Greutate: 0.52 kg
Editura: Kogan Page
ISBN-10: 1398606596
Pagini: 336
Dimensiuni: 158 x 233 x 22 mm
Greutate: 0.52 kg
Editura: Kogan Page
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Cuprins
Chapter - 01: Data-driven strategy; Chapter - 02: Customer data: the core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms;