Marketing Metrics – Leverage Analytics and Data to Optimize Marketing Strategies
Autor Christina Ingeen Limba Engleză Hardback – 2 sep 2022
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 231.51 lei 3-5 săpt. | +20.00 lei 7-13 zile |
| Kogan Page – 2 sep 2022 | 231.51 lei 3-5 săpt. | +20.00 lei 7-13 zile |
| Hardback (1) | 719.92 lei 6-8 săpt. | |
| Kogan Page – 2 sep 2022 | 719.92 lei 6-8 săpt. |
Preț: 719.92 lei
Preț vechi: 837.12 lei
-14% Nou
Puncte Express: 1080
Preț estimativ în valută:
137.78€ • 143.12$ • 114.44£
137.78€ • 143.12$ • 114.44£
Carte tipărită la comandă
Livrare economică 01-15 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781398606616
ISBN-10: 1398606618
Pagini: 336
Dimensiuni: 164 x 240 x 28 mm
Greutate: 0.65 kg
Editura: Kogan Page
ISBN-10: 1398606618
Pagini: 336
Dimensiuni: 164 x 240 x 28 mm
Greutate: 0.65 kg
Editura: Kogan Page
V-ar putea interesa
-
Packer, N: Internet Marketing: How to Get a Website that WorNigel T. Packer-22%Preț: 40.35 lei51.78 lei -
The SAGE Handbook of Service-Dominant LogicStephen L. Vargo-27%Preț: 1106.01 lei1515.08 lei -
-15%Preț: 652.58 lei767.74 lei -
Preț: 382.63 lei -
Preț: 211.22 lei -
-15%Preț: 526.79 lei619.75 lei -
Marketing im Verlagswesen. Wie werben Verlage für Bücher?André LewrentzPreț: 94.79 lei -
Die Wirkung von Duft im Verkaufsraum. Der Einfluss von Geruch auf den KonsumentenJessica HörnschemeyerPreț: 132.76 lei -
Preț: 133.95 lei -
Preț: 379.25 lei
Cuprins
Chapter - 01: Data-driven strategy; Chapter - 02: Customer data: the core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms;