Mobilizing Invisible Assets (Paper)
Autor Hiroyuki Itami, Thomas W. Roehlen Limba Engleză Paperback – 6 oct 1991
Strategy, Itami insists, must be adapted to rapidly changing conditions and must sometimes be prepared in advance of expected change. The most powerful strategy may often intentionally create imbalance in the short run in order to accumulate invisible assets and energize the organization. Itami examines successful strategies of Japanese firms, which have always operated in an environment of uncertainty and all-pervasive change. Sony and Honda are not the only examples, however--Itami also discusses IBM, Volkswagen, and the Swiss watch industry. The range of examples gives the book wide applicability and appeal to American business executives, who are now facing a similar situation of rapid change. The clarity and sound construction of Itami's argument will make it useful not only to MBAs and theorists of international business and comparative management, but also to "real world" planners and managers who are currently coping with just the sort of situations Itami describes.
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Specificații
ISBN-13: 9780674577718
ISBN-10: 067457771X
Pagini: 200
Dimensiuni: 139 x 214 x 16 mm
Greutate: 0.29 kg
Ediția:Revised
Editura: Harvard University Press
ISBN-10: 067457771X
Pagini: 200
Dimensiuni: 139 x 214 x 16 mm
Greutate: 0.29 kg
Ediția:Revised
Editura: Harvard University Press