Myths of Social Media – Dispel the Misconceptions and Master Social Media: Business Myths

Chapter - 00: Introduction; Chapter - 01: MYTH 1 Social media is a waste of time; Chapter - 02: MYTH 2 All social networks do the same thing; Chapter - 03: MYTH 3 Social media isn't that influential; Chapter - 04: MYTH 4 Social media replaces real-life networking; Chapter - 05: MYTH 5 Social media marketing is a dark art; Chapter - 06: MYTH 6 It's not worth responding to criticism on social media; Chapter - 07: MYTH 7 Sharing more content is always better; Chapter - 08: MYTH 8 Social media is free; Chapter - 09: MYTH 9 Social media can replace your business website; Chapter - 10: MYTH 10 Social media activity is purely a marketing function; Chapter - 11: MYTH 11 Social media cannot be done well in-house; Chapter - 12: MYTH 12 Social media means my business has to be available 24/7; Chapter - 13: MYTH 13 Social media is no use for internal communications; Chapter - 14: MYTH 14 Employees know what is expected of them on social media; Chapter - 15: MYTH 15 Social media is not effective for business development; Chapter - 16: MYTH 16 It's not possible to measure social media ROI; Chapter - 17: MYTH 17 Digital natives are all social media experts; Chapter - 18: MYTH 18 Social media influencers are a new phenomenon; Chapter - 19: MYTH 19 People have different personalities on social media; Chapter - 20: MYTH 20 Saying the wrong thing on social media will get me cancelled; Chapter - 21: MYTH 21 Public social media profiles are fair game for employers and recruiters; Chapter - 22: MYTH 22 Business leaders don't need a presence on social media; Chapter - 23: MYTH 23 Social media is full of #fakenews; Chapter - 24: MYTH 24 Social media is the best source of information; Chapter - 25: MYTH 25 Social media intensifies information bubbles; Chapter - 26: MYTH 26 Social media is not strategic; Chapter - 27: MYTH 27 Social media is purely for broadcasting; Chapter - 28: MYTH 28 Oversharing on social media can reveal trade secrets; Chapter - 29: MYTH 29 Being active on social media lets me control my digital footprint; Chapter - 30: MYTH 30 Social networks will protect my data