Product Innovation: Leading Change through Integrated Product Development
Autor David L. Raineyen Limba Engleză Paperback – 18 iun 2008
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Specificații
ISBN-13: 9780521066013
ISBN-10: 0521066018
Pagini: 640
Ilustrații: 81 tables
Dimensiuni: 152 x 229 x 34 mm
Greutate: 1 kg
Ediția:1
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
ISBN-10: 0521066018
Pagini: 640
Ilustrații: 81 tables
Dimensiuni: 152 x 229 x 34 mm
Greutate: 1 kg
Ediția:1
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
Cuprins
Preface; Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development; 2. Strategic logic of product innovation; 3. New product development process and organizational aspects; Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1); 5. Concept development and selection (phase 2); 6. New product development program definition (phase 3); 7. Product/market considerations, integrated product design and product architecture; 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign; 9. Production strategies and methods: operational and manufacturing implications; 10. Financial applications and implications; 11. Design and development (phase 4); 12. Validation phase (phase 5); 13. Pre-commercialization (phase 6) and launch; 14. Concluding remarks and insights about product innovation in the 21st century; Glossary; References.
Recenzii
Review of the hardback: '… recommended as a textbook at postgraduate studies within the MBA programme.' Management
Notă biografică
Descriere
Covers product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.